It is made with a mixture of beer, tequila and strawberry mix. then we tried the strawberry ones.1st couple of times we drank the straw-ber-ritas my gf and I got headaches. With RITAS Straw-Ber-Rita, there’s no need to spend time mixing and blending to prepare a strawberry-flavored beer margarita. drank the lime a ritas 1st with no probs. 'It's almost a fifty-fifty, male to female split,' said McGauley. A straw-ber-Rita is a type of Margarita cocktail, made popular by the American beverage company Anheuser-Busch. RITAS Straw-Ber-Rita has the great taste of a strawberry margarita with a twist of Bud Light Lime for a delightfully refreshing finish. ( Read more: Get ready for a beer cocktail boom)Īs for who is drinking the Ritas, Anheuser-Busch says the demographic is more evenly split than might be assumed. 'Cranberries are very relevant at that time of the season, so the adding a seasonal element to refresh the line at that specific time of year really paid off for us.' The Cran-ber-Rita seasonal drove a lot of excitement and interest in the market place and we ran into some out of stock situations,' said McGauley. We are a company that brings people together for richer conversations, sweeter celebrations and stronger communities. The moments where we celebrate, defy challenges, dream of the brighter future we are building today and all the moments in between. 'We look at it like a ( McDonald's ) shamrock shake type of thing. Anheuser-Busch is here for the times that matter.

'This year we'll significantly support on-premise promotional activities and expect getting people to try it for the first in on-premise will drive more people to buy off-premise.'Ĭonsumers should also not be surprised to see more seasonal flavors in the future. 'We know bars that aren't carrying margaritas are a great opportunity and an area where the Lime-A-Rita family may be the most successful,' he said. McGauley sees on-premise as an untapped market. With RITAS Straw-Ber-Rita, there's no need to spend time mixing and blending to prepare a strawberry-flavored beer margarita.

While the brand has seen success off-premise, consumers can expect to see a greater push to market the Ritas franchise on-premise in bars and restaurants this summer. RITAS Straw-Ber-Rita has the great taste of a strawberry margarita with a twist of Bud Light Lime for a delightfully refreshing finish. Personal Loans for 670 Credit Score or Lower Personal Loans for 580 Credit Score or Lower I would take out some of the syrup for a lighter. Best Debt Consolidation Loans for Bad Credit A VERY sugary fake strawberry flavor, tastes like drinking strawberry syrup.

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